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VANTAGE POINT:
RETAILER - PRIVATE LABEL
VANTAGE POINT:
Revolutionizing Retail with Precision Nutrition Intelligence
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Imagine a world where every product on your shelves is perfectly aligned with your shoppers' health needs, lifestyle goals, and preferences. With IRX FoodScore's Relevant Nutrition Scores (RNS), this vision becomes a reality, transforming how we approach retail strategy and private label brand management. As a retailer or private label brand manager, you're no longer navigating through complex consumer data and conflicting health trends; instead, you're empowered with data-driven, actionable insights that make product selection, placement, and promotion both intuitive and impactful. IRX FoodScore empowers you to "Stock Shelves with Purpose"!
Shopper-Centric Assortment:
RNS goes beyond traditional category management, considering your target shopper demographics, health preferences, and lifestyle factors to provide truly personalized product assortment recommendations.
Health-Driven Merchandising:
Whether you're curating products for fitness enthusiasts or shoppers managing specific health conditions, RNS adapts to your store's unique health objectives, offering relevant product placement and promotion strategies.
Smart Store Layout:
The Store-SCORE feature revolutionizes your store layout, guiding you to create health-optimized zones and product adjacencies that make healthy choices effortless and convenient for your shoppers.
Beyond the Label:
RNS evaluates not just nutritional profiles, but also packaging, preservatives, and preparation methods, giving you a comprehensive understanding of each product's health impact and allowing for informed decisions on private label development.
Your AI Retail Nutritionist:
With the IRX RNS Retailer Relevant Nutrition Advisor, you have access to an interactive AI that offers personalized retail nutrition strategies, answering your questions and providing suggestions tailored to your store's unique shopper profile and health positioning.
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