CPG | IRX

VANTAGE POINT:
CONSUMER PACKAGED GOODS (CPG)

VANTAGE POINT:

Revolutionizing Product Development with Precision Nutrition Insights

Imagine a world where every product you develop is perfectly aligned with target consumer health needs, market trends, and regulatory requirements. With IRX FoodScore's Relevant Nutrition Scores (RNS), this vision becomes a reality, transforming how we approach product management and brand positioning in the consumer-packaged goods industry. As a Product Manager, you're no longer navigating through ambiguous market data and conflicting health claims; instead, you're empowered with data-driven, actionable insights that make product innovation and optimization both intuitive and impactful. IRX FoodScore empowers you to "Develop Products with Purpose"!

Brand Health, Measurable Impact:
RNS transcends traditional product development metrics, integrating brand certification, purposeful product validation, and reformation objectives to provide a comprehensive health impact assessment of your product line.

Target-Driven Formulation:
Whether you're developing products for fitness enthusiasts or individuals managing chronic conditions, RNS adapts to your target consumer profiles, offering relevant ingredient recommendations and formulation insights.

Market-Smart Distribution:
The RNS Store-SCORE feature revolutionizes your product placement strategy, guiding distribution decisions based on product relevance to specific retailer demographics and health-conscious consumer segments.

Beyond Ingredients:
RNS evaluates not just what goes into your products, but how they're manufactured, packaged, and preserved, providing a holistic view of your product's health and environmental impact.

Your AI Product Development Assistant:
With the IRX RNS Brand Relevant Nutrition Advisor, you have access to an interactive AI that offers personalized product development advice, answering your questions and providing suggestions tailored to your brand's unique health positioning and target market needs.

< back to Vantage Point

VANTAGE POINT: CONSUMER PACKAGED GOODS (CPG)

Brand Health, Measurable Impact: RNS transcends traditional product development metrics, integrating brand certification, purposeful product validation, and reformation objectives to provide a comprehensive health impact assessment of your product line.

Target-Driven Formulation: Whether you're developing products for fitness enthusiasts or individuals managing chronic conditions, RNS adapts to your target consumer profiles, offering relevant ingredient recommendations and formulation insights.

Market-Smart Distribution: The RNS Store-SCORE feature revolutionizes your product placement strategy, guiding distribution decisions based on product relevance to specific retailer demographics and health-conscious consumer segments.

Beyond Ingredients: RNS evaluates not just what goes into your products, but how they're manufactured, packaged, and preserved, providing a holistic view of your product's health and environmental impact.

VANTAGE POINT:
CONSUMER PACKAGED GOODS (CPG)

Brand Health, Measurable Impact:
RNS transcends traditional product development metrics, integrating brand certification, purposeful product validation, and reformation objectives to provide a comprehensive health impact assessment of your product line.

Target-Driven Formulation:
Whether you're developing products for fitness enthusiasts or individuals managing chronic conditions, RNS adapts to your target consumer profiles, offering relevant ingredient recommendations and formulation insights.

Market-Smart Distribution:
The RNS Store-SCORE feature revolutionizes your product placement strategy, guiding distribution decisions based on product relevance to specific retailer demographics and health-conscious consumer segments.

Beyond Ingredients:
RNS evaluates not just what goes into your products, but how they're manufactured, packaged, and preserved, providing a holistic view of your product's health and environmental impact.